Philosophy Founder Launches Digital Brand

Athlete? Royal? Spiritual? Tastemaker? Archetypes.com is a new “digital brand” founded by Cristina Carlino, the creator of Philosophy. According to the company, the hub creates contentbased on individual’s archetypes. Based on your archetypes, you can make more inspired choices about everything from relationships to excelling at work to choosing a piece of clothing.
 
Likewise, luxurious new products like fragrances — the very first to be launched through social media — help you make inspired choices in beauty, the kind that make you look and feel your very best, said the company.  
 
 “Merging the art of fine perfumery with the science of archetypes, these twelve gorgeous scents reflect the essence of each archetype,” said Carlino. “But there’s no need to limit yourself to just one scent.  Choose a fragrance that expresses exactly who you are in the moment, or a scent that reflects the archetype you aspire to be. While your primary archetypes represent your fragrance constants, the Archetypes collection itself allows for endless personal expression. Enjoy the ride!”